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RACHEL DIANA KANNEY

PCM, CDMP

I'm a creative director and multi-talented artist with a background in latin dance and fiddling, hailing from Eastern Kentucky. I pursued my education in Philadelphia and currently call the city of Savannah

my home.

  • LinkedIn
Kanney, Rachel (1).jpg

EDUCATION

Drexel University

Bachelor of Science in Photography - Magna Cum Laude

American Marketing Association

Professional Certified Marketer Digital Marketing

Digital Marketing Institute

Certified Digital Marketing Professional

SKILLS

Software

  • Adobe Acrobat

  • Adobe Audition

  • Adobe Bridge

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Lightroom

  • Adobe Photoshop

  • Adobe Prelude

  • Adobe Premiere Pro

  • Adobe Substance 3D Stager

  • Constant Contact

  • Galaxy Digital

  • GiveSmart

  • Microsoft Excel

  • Microsoft OneDrive

  • Microsoft OneNote

  • Microsoft Outlook

  • Microsoft Powerpoint

  • Microsoft Sharepoint

  • Microsoft Teams

  • Microsoft Word

  • Miro

  • Monday.com

  • OBS Studio

  • Qlab

  • Serato

  • Slack

  • Smartsheets

  • Videoscribe

  • Wix

  • Wordpress

  • Ziflow

  • Zoom

Technical Skills

  • Archival Silver Printing

  • B&W Film Processing

  • Book Binding

  • Content Marketing

  • DTG Printing

  • Email Marketing

  • Event Photography

  • Fiddle

  • FTP File Transfer

  • Google Analytics Tracking

  • Graphic Design

  • Heat Transfer Garment Production

  • Information Architecture

  • Latin Dancing (Salsa & Bachata)

  • Letterpress Printing

  • Mac/PC File Conversion

  • Organized Data Storage

  • Outdoor Advertising

  • Paid Search (PPC)

  • Photopolymer Plate Prep

  • Print Production

  • Screenprinting

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • User Experience Design

  • Video Editing

  • Video Production

  • Vinyl Garment Production

  • Web design

  • Website Optimizations

  • YouTube & Display Advertising

Professional Skills

  • Adaptability

  • Campaign Management

  • Creative Thinking

  • Cross-functional Problem Solving

  • Interpersonal Skills

  • Leadership

  • Project management

  • Quick learner

  • Teamwork & Collaboration

  • Tenacious Work Ethic

  • Time management

WORK EXPERIENCE

Creative Director

Graphic Designer

United Way of the Coastal Empire

Savannah, GA

Sept 2018 - Present

  • Develop annual marketing materials and coordinate with print vendors

  • Create and manage AV presentations for events

  • Develop and maintain website content for optimal user experience, incorporating website tracking and metrics analysis to enhance performance and effectiveness.

  • Provide multimedia services, including photography and videography

  • Collaborate with local vendors and media partners for video and design content

  • Implement successful fundraising campaigns, utilizing diverse marketing strategies, including print, digital, and outdoor advertising, to enhance brand visibility and engagement across multiple platforms

  • Pitch creative concepts and manage project timelines for seamless coordination and timely delivery

  • Provide creative direction and mentorship to ensure brand consistency for both internal and external teams

  • Engage in professional development to stay up-to-date with industry trends

  • Collaboratively developed a structured project management and communication system, optimizing task assignments, progress tracking, and team communication for increased efficiency

Calle Saoko & Salsa Savannah

Savannah, GA

Sept 2020-Present

Dance Instructor &

Marketing Consultant

  • Deliver engaging and comprehensive Salsa and Bachata dance classes for students of all skill levels

  • Organize special events and themed dance nights for the local dance community

  • Manage website maintenance, design print materials, and execute digital marketing initiatives

Freelance

Apr 2012-Present

Design Consultant, Photographer,

& Print Apprentice

Creative Media Specialist

  • Devise innovative design solutions to tackle graphic design and visual communication challenges

  • Capture special events, landscapes, infants, and portraits through photography

  • Provide support in the letterpress printing of invitations, business cards, booklets, cd cases, and more at Hot Hot Big Time Press in Savannah, GA

Big Frog Custom T-shirts & More

Savannah, GA

May 2015 - Aug 2018

Store Manager

Graphic Designer & Sales Associate

  • Supervised staff, provided training, and created schedules

  • Managed inventory and supplies to ensure timely order delivery

  • Utilized customer feedback to design personalized and unique products

  • Maintained vendor relationships for timely delivery and competitive pricing

  • Printed garments using heat transfer and direct-to-garment methods

Library Page

  • Shelved books and other materials in their proper locations to ensure easy access for library patrons

  • Kept the library clean and organized by maintaining designated study areas and helping with basic maintenance tasks as needed

Live Oak Public Libraries

Savannah, GA

Nov 2014 - June 2015

Collages.net

Langhorne, PA

Mar 2011 - Apr 2013

Graphic Design, Prepress, &

Production Associate

Production & Marketing Assistant Marketing Intern

  • Designed and finalized album layouts for wedding, portrait, and event photography clients

  • Prepared print files for production center

  • Managed inventory of samples for trade show displays

VOLUNTEER / INTERNSHIP

Little Stars School

Varanasi, India

Jan 2008 - Apr 2008

  • Provided administrative support to school and affiliated orphanage

  • Collaborated with staff and volunteers to create meal and healthcare program for economically disadvantaged students

Administrative & Special Programs Volunteer

Catherine Jansen Photography

Wyncote, PA

Sept 2007 - Apr 2008

Photographer’s Assistant

  • Developed and managed a comprehensive file-organizing system

  • Edited photos and produced high-quality printed portfolios

  • Captured the essence of the diverse and vibrant Indian culture by fully immersing myself in the daily life

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