Print & Advertising
Designing print collateral with a consistent brand identity ensures that all marketing materials, from brochures to posters, reflect a unified and professional image, reinforcing brand recognition and trust across advertising campaigns. This approach integrates strategic design elements and cohesive messaging to create memorable and effective marketing pieces that resonate with the target audience.
Marketing Collateral
The following is a selection from United Way of the Coastal Empire. Using a collaborative approach, the marketing collateral was crafted to represent the brand, tell its story, inspire, and recognize community support.
"The way Rachel gets excited to be creative and develop her ideas into art, is displayed in a way that is not only visually appealing but also beautifully conveys the intended message."
Laurie Humphries
Creative Solutions for a Lasting Impression
Advertising
Advertising is a powerful tool that communicates a brand’s message to a wide audience, driving awareness and engagement. With the support of in-kind media partners, I have shared the United Way message for events, fundraising and awareness campaigns.
Locally Crafted and Completed with Professional Precision
Design Consultation
As a design consultant for a local letterpress print shop, these CD covers were crafted as an extension of the artists' identities, bringing their music to life through visual representation. This collaboration seamlessly blended traditional print techniques with contemporary artistic expression.
