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PCM, CDMP

RACHEL D. KANNEY

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WORK EXPERIENCE

United Way of the Coastal Empire | Savannah, Georgia

Creative Director (Dec 2019 – Present)

Graphic Designer (Sept 2018 – Dec 2019)

Responsible for consistent brand identity through designed collateral, multimedia assets, advertising, website infrastructure, and events.

  • Manage day-to-day logistics related to design and production of internal and external printing projects from pre-press through post-delivery, ensuring projects are delivered on time, within budget, and of high quality.

  • Orchestrate audio-visual components for events, including those with audiences exceeding 1,000 attendees.

  • Collaborate with coworkers, stakeholders, vendors, and media partners on content creation, providing guidance and oversight of brand compliance.

  • Maintain an archive of completed design projects and resources for staff utilization.

  • Develop and maintain website content for optimal user experience, incorporating website tracking and metrics analysis to enhance performance and effectiveness.

  • Implement strategic fundraising campaigns, utilizing diverse marketing strategies, including print, digital, and outdoor advertising, to enhance brand visibility and engagement across multiple platforms.

  • Assisted VP of Marketing during media events, like press conferences and telethons, ensuring seamless setup and execution

  • Unite efforts with marketing committee members to enhance community and media engagement, contributing to successful outreach initiatives.

Freelance

Creative Media Specialist and Design Consultant (Apr 2012 – Present)

Collaborate with clients to generate innovative visual concepts and deliver high-quality multimedia content.

  • Develop creative design resolutions for addressing graphic design and visual communication complexities. Capture compelling moments of special events, landscapes, and portraits through photography and videography.

  • Provide design and print support to letterpress printers.

  • Oversee client website management, craft collateral materials, and cultivate brand identity.

Big Frog Custom T-Shirts & More | Savannah, Georgia

Store Manager (Apr 2016 – Aug 2018)

Graphic Design & Sales Associate (May 2015 – Apr 2016)

Led operations at a personalized apparel printing store with a strong emphasis on exceptional customer service, customized design, and high-quality products.

  • Served as direct supervisor of 4-5 sales associates, including selection, scheduling, training, overseeing tasks, and performance evaluation.

  • Managed inventory and supplies to ensure timely order delivery.

  • Incorporated customer input to create customized and distinctive garments.

  • Maintained vendor relationships by establishing transparent communication, negotiating mutually beneficial agreements, ensuring quality and timely delivery, collaboratively resolving issues, and cultivating long-term partnerships to enhance operational efficiency and success.

  • Utilized heat transfer and direct-to-garment methods to produce printed apparel.

Live Oak Public Libraries | Savannah, Georgia

Library Page (Nov 2014 – Jun 2015)

Demonstrated meticulous shelving and organizational skills, prioritizing customer service and supporting library upkeep to enhance patron experience.

  • Sorted, alphabetized, and returned books and other media to their proper locations to ensure easy access.

  • Kept the library clean and organized by maintaining designated study areas and helping with basic maintenance tasks as needed.

Collages.net | Langhorne, Pennsylvania

Graphic Design, Prepress, & Production Associate (Apr 2012 – Apr 2013)

Production & Marketing Assistant (Apr 2011 – Apr 2012)

Marketing Intern (Mar 2011 – Apr 2011)

Responsible for design and pre-press setup for custom-printed books, cards, and mounted prints.

  • Designed and finalized album layouts for wedding, portrait, and event photography clients.

  • Prepared print files for the production center.

  • Managed inventory of samples for trade show displays.      

INTERNATIONAL PHILANTHROPY ENDEAVORS

Little Stars School | Varanasi, India

Administrative & Special Programs Volunteer (Jan 2007 – Apr 2007)

Volunteered at the school and affiliated orphanage to positively impact children’s education while addressing social issues and basic needs.

  • Provided administrative support to the school and affiliated orphanage.

  • Collaborated with staff and volunteers to create meal and healthcare programs for economically disadvantaged students.

  • Photographically document students and school events.

EDUCATION

Professional Certified Marketer (PCM)

American Marketing Association (2022-2022)

    

Certified Digital Marketing Professional (CDMP)

Digital Marketing Institute (2022-2022)

 

Bachelor of Science in Photography

Drexel University (2005-2009)

IT AND TECHNICAL SKILLS

Software:
Operating systems (MAC, PC); Creative Design Tools (Adobe Creative Cloud, Canva, Videoscribe); Communication and Collaboration Tools (Microsoft 365, Slack, Zoom); Project and Task Management (Monday.com, Miro, Ziflow, Smartsheet), Marketing and CRM Platforms (Google Analytics, HubSpot, Salesforce, Pardot, Constant Contact); Social Media and Networking (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Hootsuite); Web Development and Content Management (Wordpress, Wix, Galaxy Digital, Sublime Text); Fundraising Platforms (GiveSmart, GoodWorld); Video and Live Streaming (OBS Studio, Qlabs); File Sharing (Hightail, WeTransfer, Dropbox)

 

Technical:

Print & Production, Graphic Design, Event Management, Project Management, Marketing & Branding, Data Analytics, Video Production, Content Management Systems, Customer Relationship Management Software, Social Media Management, Campaign Management, Creative Thinking, Adaptability, Information Architecture, Strategic Thinking, Leadership, Rapid Skill Acquisition, Crisis Management

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